Two Platforms · Brand Marketing · Digital Growth · Market Access · Malaysia 2026
Two platforms.
One audience.
Every APD brand.
Beauty Insider Malaysia for beauty and personal care. Glitz Malaysia for health, wellness, and lifestyle. Together — the only editorial partnership that covers APD's entire product portfolio in a single campaign.
Beauty Insider Malaysia · beautyinsider.my
📱
9.8M
Monthly Google Impressions · GSC Jan–Mar 2026
🔑
54,200
Keywords ranking · 651 in Google Top 3 · MY
⏱
05:43
Avg time on site · Industry avg under 2 min
Glitz Malaysia · glitz.beautyinsider.my
👥
74K
Monthly visitors · 3.4M total page views
⏱
05:45
Avg visit duration · 9 pages per user session
Part A · BI + Glitz Editorial
Part B · MRA Market Entry
5 tiers · MYR 5K–50K · Grant-supported
01
APD Pharma — The Partnership Opportunity
Why This Partnership
APD's brands are ready for a bigger stage.
APD Pharma Sdn Bhd is one of Malaysia's leading pharmaceutical and consumer healthcare distributors — stocking GKB Probiotics, BABE Laboratories, Kiyora, Nuzeel, Lyco Medical, Mieland Manuka Honey, Tonimer Lab, Bestmade, and a growing portfolio of health, personal care, and wellness brands. The brands are strong. The distribution is in place. What's missing is the consumer-facing content that turns great products into category leaders.
🛒
Great products, invisible online
When a consumer searches "best probiotic Malaysia" or "best moisturiser for oily skin" — she lands on Beauty Insider or Glitz, not your brand's website. BI and Glitz editorial changes that, with content that ranks on Google and converts browsers into buyers at the moment they're ready to purchase.
📰
Two platforms. Total product coverage.
Beauty & personal care brands belong on Beauty Insider. Healthcare devices, wellness, and lifestyle products belong on Glitz. APD's portfolio spans both — and so does this partnership. One campaign, two editorial platforms, one audience that buys.
🔍
Consumers research before they buy
108K monthly clicks land on Beauty Insider from active Malaysian searchers — not passive scrollers. Glitz readers spend 5:45 per session across 9 pages, actively comparing products. Every article and guide on both platforms captures a consumer the exact moment they're deciding what to buy.
🇸🇬
Singapore market access — grant-supported
For Singapore-based brands and founders in APD's network, Maple Tree Media connects them to Malaysia's pharmacy and retail buyers through a structured, government grant-supported introduction programme.
Part A
Beauty Insider + Glitz Malaysia — Dual Platform Editorial Partnership
Beauty Insider for beauty, personal care, and skincare. Glitz for healthcare devices, wellness, and lifestyle. Together they cover APD's complete portfolio — KKM-compliant, permanently indexed on Google, and amplified on Instagram.
02
The Two Platforms — What Each Does for APD
Platform Authority
One brand campaign.
Two platforms. Full market coverage.
Together, Beauty Insider MY and Glitz Malaysia give APD complete editorial coverage across every product category in its portfolio — beauty & personal care on BI, health & wellness on Glitz.
Beauty Insider
beautyinsider.my · Malaysia
Beauty · Skincare · Personal Care
9.8M
Monthly Google
Impressions
Impressions
108K
Monthly Clicks
(27,200/week)
(27,200/week)
54,200
Keywords ranked
651 in Top 3
651 in Top 3
05:43
Avg time
on site
on site
Malaysia's #1 dedicated beauty & personal care editorial platform. 77% female audience, 25–44 core demographic. Every article is permanently indexed and Google-ranked. Covers skincare, haircare, oral care, supplements, feminine care, and personal care — exactly APD's pharmacy portfolio categories.
Skincare
Oral Care
Supplements
Feminine Care
Personal Care
Glitz
glitz.beautyinsider.my · Malaysia
Health · Wellness · Lifestyle Tech
74K
Monthly
Visitors
Visitors
3.4M
Total
Page Views
Page Views
9 pgs
Pages per
user session
user session
05:45
Avg visit
duration
duration
Malaysia's #1 lifestyle and wellness editorial platform by traffic and engagement. 53%F / 47%M audience aged 24–46 with significant disposable income — 80% are mid-to-premium buyers. Covers health devices, eye care, thermometers, blood pressure monitors, heating pads, smart scales, and wellness gadgets.
Eye Care
Health Devices
Wellness
Thermometers
Smart Scales
BI Malaysia — APD's Beauty & Pharmacy Buyer
77% Female. Primary buyer of pharmacy skincare, supplements, and personal care products.
Glitz Malaysia — APD's Health & Wellness Buyer
53%F / 47%M. MYR 12K–46K+ household income. 60% invest in health & fitness products. 80% mid-to-premium buyers.
03
Content Formats — What We Deliver
Five Content Formats
Five formats. Across two platforms. One audience that buys.
Every format runs across Beauty Insider MY and/or Glitz depending on product category. All content is KKM-compliant, permanently indexed on Google, and amplified on Instagram.
01Special Reports — Category Buying Guides
The definitive ranking and buying guide for a product category — on beautyinsider.my for beauty/personal care, on glitz.beautyinsider.my for health & wellness. 1,500–2,500 words, SEO-optimised, permanently indexed.
MYR 7,000 / report
- ✓APD brand featured as top-ranked product — with product writeup, ingredients, and "where to buy" CTA
- ✓SEO-targeted for high-intent searches on BI: "best moisturiser Malaysia", "best probiotics Malaysia"
- ✓SEO-targeted for high-intent searches on Glitz: "best eye drops Malaysia", "best blood pressure monitor Malaysia"
- ✓Ranked on Google within 72 hours — permanent archive drives pharmacy footfall into 2027 and 2028
- ✓Instagram Stories amplification included with every report
SPECIAL REPORT · HAIR CARE
Best Shampoo for Hair Loss in Malaysia 2026 — Reviewed
💊
1
GKB Probiotics+
2
Brand B
Our editorial team reviewed 12 brands. GKB Probiotics topped for its clinical-grade formula...
🏆 Editor's Top Pick
02TTL — Tried, Tested & Loved Reviews + Unboxing Videos
Verified consumer reviews published on beautyinsider.my or glitz.beautyinsider.my with real photos and ratings — combined with editorial team unboxing and review videos. TTL Badge included for use on packaging, shelf signage, website, and social.
From MYR 5,000
- ✓TTL Badge usage rights — packaging, Guardian/Watsons shelf card, website, and social media
- ✓Skincare, supplements, personal care, oral care, haircare, and health devices — all covered, KKM-compliant
- ✓Editorial team unboxing & review videos — distributed on BI's Instagram Reels and YouTube Shorts
- ✓Full whitelabel rights — APD and partner brands own all final assets
- ✓96% of BI readers who see a TTL badge say they would purchase the product
Reference: beautyinsider.sg/ttl/ · beautyinsider.my/ttl/
Verified by Beauty Insider readers
🧴
BABE Dermo
★★★★★
"Cleared my skin"
Nurul A., 28
Nurul A., 28
💊
GKB Probiotics
★★★★★
"Better digestion"
Mei Lin, 34
Mei Lin, 34
🍯
Mieland Manuka
★★★★☆
"Great quality"
Sarah T., 31
Sarah T., 31
03Editorial Feature Articles — SEO & Exclusive
In-depth editorial features — brand spotlights, ingredient education, and product reviews — permanently indexed on Google and shared on Instagram. Placed on BI for personal care/beauty or Glitz for health & wellness.
MYR 4,500 / article
- ✓Single-product review with 30-day testing, editor-approved — deeply personal and credible
- ✓Multi-SKU brand feature: spotlight multiple products across a single brand campaign
- ✓Covers APD's full portfolio — skincare, supplements, oral care, personal care, and health devices
- ✓100K–200K+ organic reach per article. Permanent Google indexing.
EXCLUSIVE REVIEW
BABE Dermo Sensitive Moisturiser: 30-Day Test — Our Honest Verdict
🧴
By Sarah Tan, Beauty Editor. BABE Dermo's sensitive formula — 30 days testing across 3 skin types. Here's our honest verdict...
04KOL / KOC / Organic Seeders — Instagram Reviews with Sampling
Real influencers and key opinion consumers receive APD product samples and post authentic reviews on their own Instagram — feed posts or Reels. Curated through Beauty Insider's verified network. 2–10 verified reviews per brand — real names, real photos, real results.
From MYR 500 / seeder
Nano Influencer / Organic Seeder
1K – 10K followers
High trust · close community · authentic UGC
MYR 500 – 1,200 / post
- ✓Feed post or Reels on their personal Instagram — product in use, honest caption
- ✓Product seeding handled by MTM — logistics, briefing, and collection
- ✓Best for: skincare, supplements, personal care, oral hygiene, health devices
Micro Influencer / KOC
10K – 100K followers
Niche authority · category credibility · strong engagement
MYR 1,700 – 4,700 / post
- ✓Instagram Reels or carousel feed post — detailed review with real usage photos
- ✓Best for: brand awareness, new product launches, pharmacy brand uplift
Campaign Scale Options
2 seeders → Brand awareness entry
5 seeders → Recommended launch burst
10 seeders → Maximum social proof wave
All posts verified · assets owned by APD
5 seeders → Recommended launch burst
10 seeders → Maximum social proof wave
All posts verified · assets owned by APD
05Social Media Sharing — Instagram Amplification
Every BI and Glitz article is amplified on Instagram — guaranteed views via Meta — reaching both platforms' engaged follower bases through carousel posts, Reels, and story sequences. Instagram is the highest-engagement channel for beauty and health products in Malaysia.
Included in all packages
- ✓3× Instagram Story frames per article — links directly to the full piece on BI or Glitz
- ✓Carousel and feed post versions of Special Reports — permanently on @beautyinsidermy feed
- ✓Instagram Reels — short-form product spotlights and editorial content clips
- ✓Stories run for 24 hours; carousel and Reels are permanently indexed on the feed
03B
Live Deliverable Examples — Real Articles. Real Traffic. Real Categories Relevant to APD.
Live On Google Now
This is what your campaign
delivers — permanently.
These are live, indexed, and actively driving traffic today. Every APD brand campaign produces content of this calibre — on Beauty Insider for beauty & personal care, on Glitz for health & wellness devices.
🇸🇬 Beauty Insider SG · Personal Care
🇲🇾 Beauty Insider MY · Personal Care
🇲🇾🇸🇬 Glitz · Health, Wellness & Devices
Every article above is permanently indexed on Google — driving traffic and purchase intent long after publication. An APD brand featured in a BI or Glitz Special Report today can still be ranked and converting customers in 2028.
04
Part A — Investment & Packages · All in MYR · Across BI + Glitz
Investment · All Prices in MYR
Five tiers. Across two platforms.
Scaled to every brand and budget.
Every package can be split across Beauty Insider and Glitz based on APD's product mix. Beauty/personal care content goes on BI. Health devices and wellness content goes on Glitz. One campaign, two platforms, no extra cost. ↑ View all five content formats
⭐ Full Portfolio Programme — BI + Glitz Dual Platform
Full Portfolio
MYR 50K
Multi-brand · BI + Glitz · best value
APD's full portfolio · both platforms · all year
- ✓ 4× Special Reports on BI + Glitz — 6M+ guaranteed impressions across brands
- ✓ 12+ TTL Verified Reviews + TTL Badge for all featured brands
- ✓ 3× Editorial Videos — unboxing, ingredient education, brand spotlight
- ✓ 10× KOL/Nano Seeders + full Instagram amplification across both platforms
BABE + GKB + Mieland + Kiyora — BI for beauty/personal care, Glitz for health devices. Full editorial ownership across APD's pharmacy and wellness portfolio.
À la carte — add to any package
Standalone Add-Ons · All Prices in MYR
📊 Special Report — 1.5M guaranteed impressions · permanent · SEO/AEO optimised (BI or Glitz)MYR 5,000
🎬 Editorial Unboxing/Review Video — whitelabel rights · IG Reels + YouTube ShortsMYR 4,500
👤 Nano Seeder / KOC — per Instagram post or Reel · 1K–10K audienceMYR 500–1,200
📣 Micro Influencer / KOL — Instagram Reels or carousel · 10K–100K audienceMYR 1,700–4,700
✅ TTL Standalone Campaign — 4× organic reviews + TTL badge (soft copy) + 1× short editorial video · full whitelabelMYR 8,000
Part B
Singapore Brands → Malaysia Retail — MTM as Market Entry Consultant
For Singapore-based founders and brands connected to APD's network — Maple Tree Media introduces them to Malaysia's pharmacy and retail buyers through structured, face-to-face market entry meetings. This programme is government grant-supported for eligible SG-registered companies.
05
Singapore Brands → Malaysia Retail — MTM Market Entry Programme
Market Entry · Singapore Brands → Malaysia Retail
MTM opens the door.
APD introduces the right retailers.
Maple Tree Media has the exclusive opportunity to approach Singapore-based founders and brands and introduce them to the Malaysian market. MTM identifies, qualifies, and brings these brands to APD. APD's role is to then identify 10–15 suitable Malaysian retail and distribution partners per brand — drawing on its deep pharmacy and retail network — and to attend and document each physical meeting. All commercial negotiations are strictly between the brand and the retailer.
Roles & Responsibilities
MTM — Exclusive Brand Sourcing & Programme Lead
✓ MTM has the exclusive opportunity to approach Singapore-based founders and brands — personal care, beauty, and wellness — and introduce them to the Malaysian market via APD
✓ MTM applies for the MRA Grant using the brand deck prepared with APD's retailer input
✓ MTM attends all physical meetings alongside APD and the brand — all meetings are in-person, no online sessions
✓ MTM documents attendance at every meeting
✓ MTM prepares the retailer justification brief for each meeting, with assistance from APD on why each retailer is suited to that specific brand
✗ MTM does not negotiate on behalf of any party — MTM is strictly the introducer and programme lead
✓ MTM applies for the MRA Grant using the brand deck prepared with APD's retailer input
✓ MTM attends all physical meetings alongside APD and the brand — all meetings are in-person, no online sessions
✓ MTM documents attendance at every meeting
✓ MTM prepares the retailer justification brief for each meeting, with assistance from APD on why each retailer is suited to that specific brand
✗ MTM does not negotiate on behalf of any party — MTM is strictly the introducer and programme lead
APD — Retailer Identification & Meeting Setup
✓ APD identifies 10–15 suitable Malaysian retail and distribution partners for each brand MTM brings — Watsons, Guardian, AEON, pharmacies, and relevant specialty channels
✓ APD provides input on why each identified retailer is the right fit for that brand's category and positioning — used by MTM to prepare the justification brief
✓ APD sets up and coordinates the physical meetings with all retailers and ensures the brand and MTM are present
✓ APD attends every meeting alongside MTM and the brand founder/representative
✗ MTM does not involve itself in any commercial discussions — these are directly between the brand and the retailer only
✓ APD provides input on why each identified retailer is the right fit for that brand's category and positioning — used by MTM to prepare the justification brief
✓ APD sets up and coordinates the physical meetings with all retailers and ensures the brand and MTM are present
✓ APD attends every meeting alongside MTM and the brand founder/representative
✗ MTM does not involve itself in any commercial discussions — these are directly between the brand and the retailer only
How the Programme Works — Process & Flow
01
MTM
MTM Sources SG Brand
MTM approaches and qualifies a Singapore-registered founder or brand with personal care, beauty, or wellness products suitable for the Malaysian market. MTM introduces the brand to APD as a potential distribution partner.
MTM exclusive opportunity
02
APD + MTM
Retailer Identification & Brand Deck
APD identifies 10–15 suitable Malaysian retail buyers and provides justification for each. MTM compiles this into a brand deck — used for the MRA Grant application and as the introduction document for all meetings.
APD retailer intel → MTM deck
03
MTM
MRA Grant Application
MTM submits the MRA Grant application to EnterpriseSG using the brand deck. Application must be approved before any meetings or payment. Grant approval typically takes 8–12 weeks.
Before meetings & payment
04
Brand → MTM → APD
Payment & Disbursement
Grant approved → MTM disburses 30% to APD before meetings begin. The remaining 70% is paid by MTM to APD only upon completion of all 10–15 meetings AND after MTM has received full payment from the brand.
30% upfront · 70% on completion + full brand payment received
05
APD + MTM + Brand + Retailer
Physical Buyer Meetings
APD sets up and coordinates all meetings with 10–15 retail buyers. MTM and APD both attend alongside the brand founder/representative. MTM documents each meeting. All sessions are in-person only. Commercial discussions are strictly between the brand and the retailer — neither APD nor MTM negotiates on anyone's behalf.
In-person only · MTM documents · 10–15 meetings
Programme Fee & Payment Terms
MYR 10,000
Per brand · covers 10–15 physical retailer meetings · brand deck preparation · MTM programme management · APD retailer introductions & attendance
APD Payment Split
30% upfront — paid by MTM to APD once grant is approved and brand has paid MTM
70% on completion — paid by MTM to APD after all 10–15 meetings are done and MTM has received full payment from the brand
70% on completion — paid by MTM to APD after all 10–15 meetings are done and MTM has received full payment from the brand
Payment sequence
1. MTM sources SG brand · introduces to APD
2. APD identifies 10–15 suitable retailers · provides input on retailer fit per brand
3. MTM prepares brand deck using APD input · submits MRA Grant application
4. Grant approved (allow 8–12 weeks) — brand pays MTM in full
5. MTM pays APD 30% upfront · APD coordinates meetings
6. All 10–15 meetings completed · MTM documents each · commercial discussions brand ↔ retailer only
7. MTM pays APD remaining 70% — only after full brand payment received and all meetings completed
2. APD identifies 10–15 suitable retailers · provides input on retailer fit per brand
3. MTM prepares brand deck using APD input · submits MRA Grant application
4. Grant approved (allow 8–12 weeks) — brand pays MTM in full
5. MTM pays APD 30% upfront · APD coordinates meetings
6. All 10–15 meetings completed · MTM documents each · commercial discussions brand ↔ retailer only
7. MTM pays APD remaining 70% — only after full brand payment received and all meetings completed
→
Next Steps · Contact
Let's Begin
Two platforms. One partnership.
APD's brands — found, trusted, bought.
We recommend a 30-minute alignment call to identify which APD brands activate on BI, which go on Glitz, and which Singapore-connected brands qualify for the retail introduction programme.
Our team
SG
Sean Gerard
Marketing Director, Maple Tree Media Pte Ltd
sean@mapletreemedia.com · +65 9627 6717
AY
Adrian Yong
Regional Partnerships Director
adrian@mapletreemedia.com · +65 9627 6717
LB
Louie Basco
Business Development Specialist
louie@mapletreemedia.com · +65 8900 9972
Suggested next steps
- 130-minute call — identify which APD brands activate on BI, which go on Glitz, and confirm tier
- 2Select starting tier — recommend Standard MYR 10K or Amplified MYR 15K for first brand
- 3First Special Report live within 3 weeks of Part A sign-off
- 4Identify Singapore-connected brands in APD's network suitable for Malaysia retail introductions
- 5If grant-eligible: MRA application to EnterpriseSG submitted before any Part B work begins
- 6Part B: physical buyer meetings with Watsons, Guardian, AEON and pharmacy chains arranged by MTM
"APD Pharma has built an exceptional distribution network for health and personal care brands across Malaysia. Beauty Insider and Glitz together — with Maple Tree Media behind both — give APD's portfolio the editorial voice, search visibility, and retail access that turns great products into category leaders."
Beauty Insider
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Glitz
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Maple Tree Media
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APD Pharma Sdn Bhd
© 2026 Maple Tree Media Pte Ltd · Confidential · beautyinsider.my · glitz.beautyinsider.my · mapletreemedia.com